Case Study: Kings Road Merch achieves flawless, outage-free e-commerce for fans worldwide with Fortinet FortiADC

Kings Road Merch - Customer Case Study

Leeward Business Advisors, an IT and management consulting firm that helps clients leverage technology, was called in to assist Kings Road Merch (KRM), a high‑volume online music merchandiser serving major artists and events. KRM was suffering repeated site‑wide web server crashes during traffic spikes across nearly 400 sites, risking significant revenue loss and a poor fan experience just weeks before Black Friday.

LeewardBA ran a proof‑of‑concept and deployed FortiADC as part of a redesigned architecture, adding intelligent load balancing, web application firewalling, automatic failover, SSL offload and dynamic scaling to remove single points of failure and enable on‑the‑fly server swaps. The result was stable, resilient sites (including a flawless Black Friday), higher revenue and repeat purchases, optimized IT spend, and new business wins from artists attracted to KRM’s reliable merchandising platform.

Kings Road Merch

Matteo Ferrari

Chief Technology Officer