Case Study: a North American property management group automates resident engagement with Fortimize and Salesforce Marketing Cloud

North American Property Management Group automates resident engagement in 12 weeks with Fortimize

The North American Property Management Group, a large property manager with thousands of units, faced a challenge with fragmented tools and manual processes. These issues prevented timely, coordinated marketing across the resident lifecycle. Partnering with Fortimize, they sought to use Salesforce Marketing Cloud to move from reactive, transactional efforts to a unified, automated approach.

Fortimize implemented Salesforce Marketing Cloud, starting with Email Studio, to automate resident communication sequences and align marketing with leasing workflows. This solution created a consistent, personalized resident journey that built trust and drove loyalty. For the customer, this resulted in automated marketing sequences, unified prospect funnels, and a significant reduction in technical debt, all contributing to increased resident retention.