Case Study: Kimco Realty improves ad-space forecasting and renewal tracking with Fortimize and Salesforce

Kimco Realty streamlines forecasting in 12 weeks with Fortimize

Fortimize worked with Kimco Realty, a national retail real estate group, to address challenges stemming from rapid growth. The company relied on spreadsheets and siloed tools to manage marketing partnerships and ad-space sales, leading to poor inventory visibility, forecasting errors, and missed renewal opportunities, which created operational risk and frustration.

Fortimize enhanced Salesforce Sales Cloud to provide a single, reliable platform for tracking inventory, managing renewals, and forecasting revenue. The solution delivered immediate results, including faster reporting, improved campaign coordination, and accurate renewal tracking. This gave executives clear visibility into ad-space revenue, streamlined operations, and transformed marketing partnerships into a proactive driver of growth.

Kimco Realty