Case Study: The Repipe Company boosts organic traffic with Forthea's FAQ SEO strategy

The Repipe Company boosts organic traffic 31x with Forthea

The Repipe Company, a plumbing and repiping business in Houston, faced a challenge with low online visibility and needed to generate more organic traffic through its website. They partnered with the digital marketing agency Forthea to strategically improve their SEO, specifically by revamping their FAQ page to boost their presence on search engine results.

Forthea's solution involved transforming the single FAQ page into multiple detailed sub-pages, each dedicated to answering a specific question with optimized content, imagery, and infographics. This approach made the repipe company's FAQ section the primary driver of its organic traffic. As a result, Forthea helped the client achieve a 31x increase in website sessions, with 50% of all organic traffic coming from the FAQ pages, and a 700% year-over-year increase in conversions.

The Repipe Company