Case Study: The Dinerstein Companies achieves 200% higher conversion rates with Forthea

The Dinerstein Companies boosts apply now conversions 200% with Forthea

Forthea partnered with The Dinerstein Companies, a top multifamily developer, to provide digital marketing services for their new luxury high-rise, Aspire Post Oak, in Houston. The challenge was to launch PPC campaigns for this property with no prior online visibility, with the main objectives being to promote leasing awareness and drive a high volume of conversions from affluent renters.

The solution implemented by Forthea involved creating two distinct search campaigns: one for nationwide targeting and another for local affluent searchers, both using carefully selected high-intent keywords and a strategy to negate lower-income users. This was complemented by a Google Display strategy and luxury-focused ad creative. The results were highly successful, with the campaigns achieving a 5.06% average conversion rate, more than double the industry average, and driving hundreds of "apply now" conversions to help keep the property leased.

The Dinerstein Companies