Case Study: The Colonnade Residences achieves 329% organic traffic growth with Forthea

The Colonnade Residences grows organic traffic 329% with Forthea

The Colonnade Residences, a multifamily property in Boston, MA, partnered with digital marketing vendor Forthea to increase occupancy by improving its organic search performance. Key challenges included a very low number of page-one keyword rankings and a lack of local online visibility, as its Google Business Profile listing was not appearing in the local search results.

Forthea implemented a sustained SEO strategy and optimized the property's Google Business Profile to improve local 3-Pack rankings for high-value keywords. This solution led to dramatic results, including a 329% increase in organic traffic, a 333% increase in page-one rankings, and a 16.6% increase in the organic conversion rate for The Colonnade Residences.