Case Study: Pure Dental Brands boosts conversions and lowers CPC with Forthea

Pure Dental Brands boosts conversion rate 58% with Forthea

Pure Dental Brands, a dental service organization supporting 43 practices, faced stalled growth due to the COVID-19 quarantine and later disruptions from Hurricane Ian. They partnered with digital marketing agency Forthea to restructure their entire paid search account, which included 70 campaigns, to improve efficiency and reduce cost per conversion without experiencing downtime.

Forthea implemented a phased strategy that included restructuring campaigns, refining audience and keyword targeting, and refreshing ad copy. This solution led to a significant increase in new patient acquisition and a higher conversion rate while substantially lowering the cost per click. The measurable results Forthea achieved included a +58% conversion rate, a -33% CPC, and a +99-159% increase in new patient acquisition.

Pure Dental Brands