Case Study: Paul Davis Milwaukee achieves AI search growth with Forthea’s AEO strategy

Paul Davis Milwaukee grows AI Overview appearances from 1 to 61 with Forthea

Forthea implemented an Answer Engine Optimization (AEO) strategy for its client, Paul Davis Milwaukee, a franchise specializing in emergency restoration services. The client's challenge was adapting to the changing search landscape, where customers now use AI tools for immediate answers, risking lost opportunities if the brand was not visible in these new AI-generated results.

The solution involved a five-pillar AEO framework, including Google Business Profile optimization, schema markup deployment, and targeted FAQ content development. As a result, Forthea helped Paul Davis Milwaukee achieve a 6,000%+ increase in AI search visibility, growing from 1 to 61 AI Overview appearances. The strategy also drove a 59% increase in call volume from localized search.

Paul Davis Milwaukee