Case Study: Nexeo Plastics achieves greater global visibility with Forthea Digital Marketing

Nexeo Plastics boosts end market traffic 166% with Forthea

Nexeo Plastics, a leader in the plastic distribution industry, partnered with vendor Forthea to enhance its global footprint and amplify its brand visibility through an international SEO strategy. The challenge was to elevate Nexeo’s search presence in a competitive landscape and better connect with its global customer base.

Forthea implemented a comprehensive SEO approach that included content optimization, a strategic keyword plan, and segmented analytics tracking. This strategy targeted different user intents for specific page groups, leading to a significant measurable impact. The results included a 166% increase in end market page traffic, an 80% rise in e-commerce platform clicks, and a 107% improvement in non-brand page 1 keyword performance.

Nexeo Plastics