Case Study: Kirby Corporation achieves 308% ROAS growth with Forthea

Kirby Corporation drives 308% ROAS and $1M+ revenue with Forthea

Kirby Corporation, a Fortune 1000 company, faced the challenge of increasing purchase revenue and achieving a 100% return on ad spend (ROAS) for its Diesel Dash e-commerce site. To meet this objective, they partnered with the vendor Forthea for a comprehensive PPC service.

Forthea implemented a multi-faceted PPC strategy using Google Search, Shopping, Display, and YouTube campaigns. This solution drove over $1 million in increased revenue and achieved an exceptional 308% return on ad spend, far surpassing the initial goal. The campaign also resulted in over 1,750 purchases and 2,000 new account registrations for the customer.

Kirby Corporation