Case Study: iHealth Labs achieves 717% ROAS with Forthea's Paid Media Program

iHealth Labs achieves 717% ROAS with Forthea

iHealth Labs, a provider of mobile personal healthcare products, sought Forthea's expertise in paid media and analytics during the pandemic. Their challenge was to optimize digital advertising strategies to distribute thermometers efficiently while achieving a positive return on ad spend and meeting a strict cost per unit goal.

Forthea implemented a paid media solution focused on PPC, Shopping, and Paid Social campaigns. This strategy optimized iHealth's existing advertising, improved campaign efficiency, and identified new growth opportunities. The results were exceptional: Forthea achieved a 717% return on ad spend, decreased the cost per unit by 38%, and facilitated the sale of 300,000 units.

iHealth Labs