Case Study: Helfman Auto Group boosts car sales and ROI with Forthea's PPC strategy

Helfman Auto Group boosts CTR 274% with Forthea

Helfman Auto Group, a Houston-based auto dealership, faced intense competition in digital advertising from both local dealers and manufacturers. They approached the vendor Forthea to take over and restructure their existing paid media program with the goal of increasing leads and improving their return on investment.

Forthea implemented a comprehensive three-tier PPC strategy for Helfman Auto Group, which involved restructuring ad groups for better relevance and expanding efforts across multiple channels. This solution, which included advanced call tracking, yielded impressive results: a 28% decrease in cost per click, a 274% increase in click-through rate, and an 89% decrease in PPC bounces, significantly boosting leads and ROI.

Helfman Auto Group