Case Study: GMN Bearing USA boosts AI search visibility with Forthea's AI-driven SEO

GMN Bearing USA drives 23 AI conversions with Forthea

The customer, GMN Bearing USA, a Houston-based manufacturer of high-precision bearings, partnered with vendor Forthea to elevate its online presence and prepare for the future of AI-powered search. The challenge was to maintain industry authority and drive measurable growth in a rapidly evolving digital landscape.

Forthea implemented an AI-driven SEO and Answer Engine Optimization (AEO) strategy. This involved refreshing high-performing content, applying structured data schema across the site, and optimizing for large language models. The results were significant, with GMN seeing a sharp increase in keywords ranking in AI overviews and ChatGPT quickly becoming a top new traffic source. Most importantly, this AI-driven referral traffic led to 23 qualified conversions, demonstrating the strategy's direct impact on revenue.

GMN Bearing USA