Case Study: Cemex achieves 37x ROAS for Ready-Mix PPC Growth with Forthea

CEMEX drives 16,935 leads with Forthea's PPC program

CEMEX, a global building materials company and Fortune 1000 firm, sought to increase leads for its ready-mix concrete products across the United States. Partnering with digital marketing agency Forthea, the challenge was to leverage high search volume to connect their global brand with users needing highly localized solutions and improve key performance indicators.

Forthea developed a multi-market PPC program using targeted paid search campaigns. The solution involved capturing both brand and non-brand search traffic, directing users to geo-focused microsites, and integrating with Google Business Profiles to connect searchers with the nearest plants. This strategy delivered exceptional results for Forthea's client, including a 37x return on ad spend, 16,935 total leads, and a 44% conversion rate.

CEMEX