Case Study: Acuren achieves 277% ROI with Forthea's PPC strategy

Acuren boosts ROI 277% with Forthea

Acuren, an industrial services company, needed a new digital marketing partner to improve its underperforming pay-per-click (PPC) advertising. Their challenge was to increase lead volume while significantly reducing cost per acquisition and achieving a positive ROI. They hired Forthea to develop a new PPC strategy to meet these goals.

Forthea implemented a robust PPC program for Acuren, beginning with in-depth keyword research and the creation of single-keyword ad groups. The solution included automated bid testing on Google Ads and later expanded to Microsoft Ads, along with continuous optimization of ad creatives and landing pages. This strategy delivered exceptional results for Acuren, including a 277% return on investment, a 100% increase in conversions, and a 54% decrease in cost per acquisition.

Acuren