Case Study: Reciprocity achieves revenue-driven marketing growth with Fortella

Reciprocity - Customer Case Study

Reciprocity, a provider of risk and compliance software for information security, needed a way to scale marketing fast enough to support aggressive revenue goals. The team lacked visibility into future pipeline performance, struggled to target by business segment and buyer persona, and faced data quality issues that made it harder to invest in the right channels and programs. Fortella helped address these challenges with better data insights and pipeline visibility.

With Fortella’s platform, Reciprocity improved targeting across segments, buying groups, personas, and industries, while also identifying marketing qualified accounts sooner and cleaning up data for more accurate execution. The result was stronger conversion rates, better pipeline visibility into current and future quarters, and more effective allocation of budget and people toward revenue-generating activities.

Reciprocity

Ben Lack

Director Of Business Development And Marketing