Case Study: Guinness Storehouse grows visitors and revenue with Forsman & Bodenfors

Guinness Storehouse grows visitor numbers to 1.73 million with Forsman & Bodenfors

The Guinness Storehouse, Ireland's top visitor attraction, faced the challenge of maintaining its leading position in a competitive and growing market. Forsman & Bodenfors was tasked with helping the Storehouse maintain and grow its status.

Forsman & Bodenfors implemented a 360-degree communications platform featuring culturally relevant content, brand campaigns, and a cohesive digital and social strategy. This solution significantly grew the attraction's key metrics, increasing ticket sales by 45%, transactions by 41%, and revenue by 62% year-on-year, helping to solidify its position as Ireland's number one visitor destination.

Guinness Storehouse