Case Study: Gojek helps Singapore get vaccinated with free vaccination rides from Forsman & Bodenfors

GOJEK helps Singapore vaccinate 80% of its population with Forsman & Bodenfors

The customer, GOJEK, a ride-hailing company, faced a challenge in Singapore during the COVID-19 vaccination rollout. With low public vaccination rates and widespread fear of using public transport to reach vaccination sites, a significant travel barrier was preventing people from getting their shots. The vendor, Forsman & Bodenfors, worked with GOJEK to address this societal and business problem.

The solution implemented by Forsman & Bodenfors was the "Vaccination Rides" initiative. They pivoted $12 million of GOJEK's communication budget into providing free rides to and from vaccination centers, supported by a PR and social media campaign. The results were substantial: one in five Singaporeans used a GOJEK ride for vaccination, helping increase the national vaccination rate from 31% to 80%. Furthermore, GOJEK became the #1 most downloaded app, increased app usage by 70%, and doubled its market share in Singapore.

GOJEK