Case Study: Fáilte Ireland transforms tourism marketing and grows digital engagement with Forsman & Bodenfors

Fáilte Ireland boosts website traffic 219% with Forsman & Bodenfors

Fáilte Ireland, the National Tourism Development Authority, sought to transform Ireland's tourism fortunes by moving from an organization-first to a visitor-first approach. The challenge was to overhaul its consumer communications and digital ecosystem. Vendor Forsman & Bodenfors was appointed as the digital strategic partner to lead this digital transformation.

Forsman & Bodenfors implemented a data-driven content and brand campaign strategy, then streamlined and consolidated Fáilte Ireland's consumer-facing digital channels. This visitor-first strategy yielded significant results, including 219% year-over-year website traffic growth and a social community surpassing 1.4 million followers. The work by Forsman & Bodenfors also earned multiple industry awards.

Fáilte Ireland