Case Study: Craft Sportswear boosts running motivation and shows routine’s immediate impact with Forsman & Bodenfors

Craft Sportswear boosts running results over 10 weeks with Forsman & Bodenfors

The customer, Craft Sportswear, partnered with the creative agency Forsman & Bodenfors to demonstrate the immediate positive effects of establishing a running routine, moving beyond the well-known long-term benefits.

Forsman & Bodenfors designed a real-time experiment, documenting a woman's 10-week running journey. They captured her photo and health data after each weekly run, publishing it as a sequential print ad in a major Swedish newspaper. This campaign allowed the public to follow her improving stress levels, resting heart rate, and pace live over ten weeks. The solution served as a powerful, data-driven reminder of running's quick impact, successfully engaging the audience through an innovative use of the print medium.

Craft Sportswear