Case Study: Allianz increases brand consideration and motor/home sales with Forsman & Bodenfors

Allianz lifts brand consideration 10% with Forsman & Bodenfors

Forsman & Bodenfors was tasked by Allianz with repositioning its brand and driving sales in the commoditized Irish insurance market. The challenge was to move beyond generic category tropes of reassurance and stand out in a saturated field.

The agency developed a new brand platform centered on the insight that Allianz wants customers to live fully, not just carefully, encapsulated in the theme "We Cover Courage." Forsman & Bodenfors brought this to life by telling stories of courageous Irish figures and sponsoring paralympians, supported by direct response campaigns across digital and social channels. This strategy delivered a significant measurable impact for Allianz, including a 10% increase in brand consideration and an 8% uplift in motor and home sales.

Allianz