Case Study: Turtle Conservation Centre inspires ocean ambassadors with experiential design by formula D_

Turtle Conservation Centre turns visitors into ocean ambassadors with formula D_ in 2 min

The Turtle Conservation Centre, working with the Two Oceans Aquarium Foundation, aimed to transform its facility into a space that would not only rehabilitate sea turtles but also inspire visitors to become active stewards of marine conservation. They engaged the experience design agency formula D_ to develop a concept that would move people from awareness to action through emotional engagement.

formula D_ applied its "experience to action" design methodology to create an immersive visitor journey. The solution featured narrative-driven gateways, interactive exhibits, and direct observation of rehabilitation, all designed to foster empathy and a sense of personal responsibility. A key result was the creation of a participatory pledge wall where visitors could commit to ocean-friendly behaviors, effectively turning the centre into a launchpad for lifelong advocacy and transforming casual visitors into dedicated ocean ambassadors.

Turtle Conservation Centre