Case Study: Dian Fossey Gorilla Fund creates an interactive gorilla conservation visitor experience with formula D_

Dian Fossey Gorilla Fund launches a multi-million dollar visitor experience with formula D_

The Dian Fossey Gorilla Fund required an engaging and interactive visitor exhibition for their new Ellen DeGeneres Campus, a multi-million dollar conservation hub in Rwanda. They engaged experience design agency formula D_ to create this large-scale exhibition for their visitor center, the Cindy Broder Conservation Gallery, which needed to educate tourists about gorilla research, conservation, and Dian Fossey's history.

formula D_ designed, engineered, and installed multilingual graphics, custom-made physical interactive objects, and various audiovisual systems. This included an immersive projection inside a recreation of Dian Fossey's research cabin and interactive elements like a gorilla-movement map. The solution successfully created a unique and cutting-edge visitor education experience that allows guests to step into the shoes of both the gorillas and the scientists, celebrating their connection and the enduring legacy of conservation.

Dian Fossey Gorilla Fund