Case Study: Pacers Sports & Entertainment saves time and automates ticket data with Formstack for Salesforce

Pacers Sports & Entertainment saves 5 hours per rep each week with Formstack

Pacers Sports & Entertainment, which runs the Indiana Pacers and other teams, faced a challenge with their Salesforce customer data management. Their account reps were spending excessive time on a complicated process of manually pulling ticket data for season ticket holders, which wasted hours each week and reduced time available for customer-facing work. They turned to Formstack for a solution using Formstack for Salesforce.

By implementing Formstack for Salesforce, the team created a branded form to automate ticket sales data collection. This solution automatically pulled customer data directly into Salesforce, eliminating manual entry. The results were significant: each account rep saved five hours per week per event, gained improved data access for better customer interactions, and optimized their use of Salesforce with automatic data transfer.

Pacers Sports & Entertainment