Kiva - Customer Case Study

This nonprofit wanted to optimize their page in an effort to receive more donations from web visitors. Focus group feedback revealed that visitors had questions about the details of the work. For their A/B test, then, they added an FAQ section, testimonials, and statistics. Their test results confirmed that addressing people’s concerns directly boasted an 11.5% lift in conversions. Without A/B testing, you could be leaving money on the table. Take advantage of Formstack’s new Form A/B Testing feature to see what works best for your audience. You may find, like Fab, that your button copy could be more effective. Or you may unlock increased profits from strategic pricing tests like Server Density. Whichever tweaks tip the scale for your business, you’ll be glad that you opted in to optimizing.