Case Study: CNM Ingenuity boosts lead response and streamlines information requests with Formstack for Salesforce

CNM Ingenuity streamlines 1,800+ information requests with Formstack

CNM Ingenuity, Inc., a nonprofit created by Central New Mexico Community College, needed to revamp its lead generation system. Its challenge was that potential students were unable to quickly contact the correct person, leading to slow responses and an inability to track future interactions. To solve this, they turned to Formstack and its Formstack for Salesforce product.

Formstack implemented a solution using Forms for Salesforce, which natively integrated with their CRM. This allowed information from lead generation forms to feed directly into Salesforce, automating alerts to the correct employee. The results included an accelerated response time that enabled the team to process over 1,800 information requests, removed all manual data entry, improved sales funnel tracking, and created a more meaningful first contact with leads.

CNM Ingenuity, Inc