Case Study: Chicago Fire Football Club improves fan engagement with Formstack

Chicago Fire Football Club saves 15-20 hours a week with Formstack

The Chicago Fire Football Club faced challenges with inefficient fan feedback collection and an overly complex tech stack. Their previous survey tool couldn't track data deviations or build historical fan profiles, and their disparate systems made data tracking difficult. They required a unified solution within Salesforce that was easy for any employee to use, leading them to Formstack's Forms for Salesforce product.

Formstack provided a solution that integrated directly into Salesforce, eliminating the need for manual data entry and multiple integrations. This allowed the club to build progressive fan profiles and conduct targeted analysis. The results were significant, saving 15-20 hours of manual work per week and reducing fan callback time from over four weeks to just two. Furthermore, Formstack helped consolidate their tech stack and create a more personalized experience for fans.

Chicago Fire Football Club