Case Study: XCounter achieves faster, branded customer communications with Formpipe Lasernet

XCounter champions customer communications best practice with Lasernet

XCounter, a UK-based X-ray solution specialist, faced challenges with document creation after implementing Microsoft Dynamics AX. The standard functionality was complex, limiting their ability to design professional, on-brand documents without relying on expensive external developers, which was time-consuming and costly. They partnered with software vendor Formpipe and its Lasernet solution to address these customer communication management issues.

The solution implemented by Formpipe was Lasernet, which provided unrivalled integration with Dynamics AX and a user-friendly platform for designing documents. This enabled XCounter's own staff to create and edit professional documents in-house, drastically improving efficiency. The measurable impact included significant cost avoidance, saving an estimated €15,000-€20,000 on alternative software and rebranding fees, while empowering 2-3 staff to develop documents independently and a further 25 to use the system.

XCounter

Roland Neal

Operations Director