Case Study: a Top 10 Global Life Insurance Carrier reduces underwriting risk with ForMotiv Behavioral Intelligence

Predicting New Application Risk by Analyzing Digital Body Language

A top 10 global life insurance carrier faced a challenge in its digital transformation, as moving applications online left it blind to applicant behavior and intent. It was forced to assess risk based only on final answers submitted, similar to grading a test. To gain a deeper understanding, the carrier implemented ForMotiv’s Behavioral Intelligence solution.

ForMotiv provided a full forensic analysis by capturing thousands of micro-interactions, or Digital Body Language, on each application. The solution generated a predictive risk score that was integrated via API into the carrier's underwriting algorithm. This allowed the carrier to detect behavioral anomalies indicating potential fraud, making their underwriting machine smarter. As a result, ForMotiv helped the carrier significantly reduce risk and increase revenue.