Case Study: a Fortune 100 Global Insurance Carrier achieves 14% higher application conversion with ForMotiv

Fortune 100 Insurance Carrier Increases Online Conversions 14% with Behavioral Intelligence

A Fortune 100 global insurance carrier was facing significant challenges with its digital insurance application workflow. With a distributed sales force of over 5,000 agents, the company had no visibility into where users were abandoning the application, could not identify bottlenecks, and had no way to measure performance, which was causing leads to be lost and underwriting risk to surge. The company selected ForMotiv for its behavioral analytics solution to gain these critical insights without collecting any personal identifiable information.

ForMotiv implemented its easy-to-integrate solution, which automatically detected all form inputs and provided thousands of additional data points on user behavior. This implementation was completed and live in production within 27 days. As a result, the insurance carrier improved its application conversion rate by 14%, achieving a 22x return on investment. ForMotiv also provided the tools to understand application abandonment, make data-driven improvements, and begin auditing for potential fraud.