Case Study: a global U.S. card issuer achieves 13x ROI on account opening fraud detection with ForMotiv

A Global U.S. Card Issuer Generates 13x ROI by Detecting New Account Fraud and Accepting More Credit Card Applications Automatically Using ForMotiv's Behavioral Intelligence Solution

A global U.S. card issuer service company was facing millions of dollars in fraud losses from synthetic identity scams during account opening. Their traditional fraud detection tools, which focused on verifying personal data and device IDs, were insufficient. In an attempt to curb losses, they increased application friction, but this backfired by harming the customer experience and reducing legitimate approvals, leaving them struggling to balance security with user conversion.

The issuer implemented ForMotiv's Behavioral Intelligence solution, which analyzes thousands of user micro-interactions and digital body language to generate a real-time risk score. By integrating ForMotiv, they achieved a 13x ROI, increased their fraud detection rate to over 90% in combination with other tools, and improved their Net Promoter Score by reducing false positives. The solution also provided valuable behavioral data to enrich their models and helped increase genuine customer acquisition rates by optimizing the application process.