Case Study: MailGet boosts email open rates with FormGet automatic follow-up emails

MailGet boosts email open rates 100% with FormGet

The customer, MailGet, was facing low email open rates and was unsure if investing development resources into building an automated feature for resending emails to non-openers would be worthwhile for their users. They sought direct advice from their subscriber base to gauge interest and understand potential risks like increased unsubscribe rates.

The vendor, FormGet, implemented an automatic follow-up email feature within the MailGet service. This solution automatically resends a campaign to subscribers who did not open the initial email. The results from their test showed a dramatic increase, with the unique open rate rising from 5.26% after the first send to a total of 13.51% after the automated follow-up, effectively doubling overall engagement.

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