Case Study: Under Armour strengthens in-store data collection and increases revenue with Form.com (MarketX)

Under Armour Strengthens In-store Data Collection and Lifts the Bottom Line

Under Armour, the global athletic apparel brand, faced fragmented internal tools that left field teams without real-time visibility into retail displays, inventory and audits. To address these gaps, Under Armour partnered with Form.com and adopted its MarketX field management platform to centralize data collection and improve frontline workflows.

Form.com implemented MarketX via a pilot then expanded it company-wide with customer success support and training. The platform enabled instant verification of merchandising and SKUs, streamlined reporting (eliminating the prior “office day”), and provided real-time dashboards and inventory tracking—saving field time, increasing store visits, enabling faster data-driven decisions, and ultimately lifting the bottom line and revenue.

Under Armour

Holly Kelleher

Field Communications Manager