Case Study: PepsiCo achieves faster, automated field execution and real-time insights with Form.com MarketX

PepsiCo finds Field Management Nirvana with FORM MarketX

PepsiCo, the global owner of brands like Pepsi, Gatorade and Quaker (22 brands generating more than $41 billion in retail sales annually), struggled with slow, manual direct-store-delivery (DSD) workflows that left field surveys and audits taking weeks to collect and analyze. To modernize and automate its field management, PepsiCo chose Form.com’s MarketX platform to streamline missions, surveys and reporting for its large frontline workforce.

Form.com implemented MarketX—using automated Missions to connect people, places and tasks—which gave PepsiCo near-instant feedback instead of multi-week delays. Since deploying MarketX three years ago, PepsiCo reports marked improvements in frontline responsiveness and productivity, faster closure of execution gaps, and the ability to make strategic, data-driven adjustments in real time.

PepsiCo

Jim Holland

Director of Finance