Case Study: Empire Marketing Strategies achieves 25% more out-of-stock closures and saves over $1M with Form.com’s MarketX

Empire Marketing Strategies Closes 25% More Out-of-Stocks

Empire Marketing Strategies (Empire), a 40-year retail execution specialist servicing Kroger’s 2,500+ stores, needed a more flexible mobile platform to direct its large field teams and capture granular, store-level data quickly. To gain better reporting, transparency, and in-field efficiency, Empire adopted MarketX from Form.com, using conditional logic and mission-based audits to streamline frontline work and improve data accuracy.

Using Form.com’s MarketX, Empire built a proprietary out-of-stock prediction algorithm that feeds daily alerts into MarketX and sends targeted Missions to store reps, plus leverages MarketX’s Insights BI for real-time coaching and benchmarking. The solution helped Empire close 25% more out-of-stocks, protect over $1M in on-shelf value in nine months, and reinvest about 15,762 labor hours (≈7 FTEs) into selling and case placement, while improving data speed, accuracy, and rep productivity.

Empire

Bob Halpin

Vice President of Retail