Case Study: Dole achieves 40% more facings with Form.com MarketX

Dole Discovers 40% More Facings than the Competition

Dole, the global fruit and vegetable brand, faced a lack of timely, accurate in-store visibility across a complex, multi‑zoned retail footprint—relying on fragmented manual data and syndicated sources that missed channels and point‑of‑sale activity. To better monitor inventory, competitive promotions, facings and broker performance, Dole adopted Form.com’s MarketX mobile platform.

Form.com deployed MarketX to consolidate photos and field reports, provide real‑time dashboards, alerts and shareable exports, and enable in‑store audits and broker grading. The solution gave Dole 360° market visibility, faster corrective action and higher field engagement—helping Dole discover it outfaced competitors by 40% and improve inventory responsiveness and accountability.

Dole

Carole Jones

National Retail Sales Manager