Case Study: Dairy Queen achieves 80% faster data collection with Form.com

Dairy Queen Reduces Time Collecting Data by 80%

Dairy Queen, one of the world’s largest restaurant chains with more than 6,800 locations, faced inconsistent customer experiences across its largely franchised footprint due to unstructured, pen-and-paper reporting and no mobile data-collection system. To gain better visibility into store operations, brand compliance, and promotional execution, Dairy Queen engaged Form.com and deployed the MarketX execution management platform.

Form.com implemented MarketX to give frontline teams a mobile app for real-time form and photo submission, customizable surveys, and centralized reporting, replacing manual workflows. The result was an 80% reduction in labor hours for data collection—Franchise Business Consultants reduced time per restaurant from about 1 hour to roughly 10 minutes—enabling faster insights, better prioritization of execution gaps, and clear ROI from Form.com’s MarketX solution.

Dairy Queen

John Scheid

Director of Concept Support Services