Case Study: North Florida Sales achieves verifiable retail execution and accountability with Form.com

Anheuser-Busch Distributor Directs and Verifies Execution with FORM MarketX

North Florida Sales (NFS), an Anheuser-Busch distributor with more than 35 salespeople calling on over 2,500 accounts across 11 counties, struggled to verify in-store execution because inspections relied on the honor system and time-consuming manual checks. To solve this, North Florida Sales implemented Form.com's FORM MarketX to direct, assign and track account-level tasks and contests across their field team.

Using Form.com's FORM MarketX Missions, NFS now issues clear instructions, collects photo verification, runs reports in minutes, and manages pay-for-performance contests and daily/weekly objectives. The result was markedly improved execution and accountability—leadership can verify activity across all accounts in near real time, quickly measure performance, and more effectively reward and manage their 35+ reps across 2,500+ locations.

North Florida Sales