Case Study: Netflix amplifies Fury vs. Makhmudov promotion across DOOH and stadium screens with FORMAT.LDN

Netflix delivers a large-scale April 2026 digital rollout with FORMAT.LDN

Netflix required a large-scale digital campaign to promote the Fury vs. Makhmudov fight. Their challenge was to translate static artwork into a dynamic, multi-format rollout across digital out-of-home (DOOH), venue screens, and social content, all while maintaining a consistent and high-impact visual identity after a mid-production creative revision. FORMAT.LDN was engaged to deliver this suite of motion assets.

FORMAT.LDN developed a broad suite of digital executions, including DOOH versions and motion content for Tottenham Hotspur Stadium's screens and ribbon displays. They also created additional promotional assets from a separate shoot featuring fighter Conor Benn. The solution resulted in a substantial multi-format campaign that provided a clear and adaptable visual identity across all touchpoints, giving the event a strong screen-based presence. FORMAT.LDN successfully delivered the high-impact digital rollout.

Netflix