Case Study: UNC Health Pardee strengthens community communications with Formation PR + Brand

UNC Health Pardee engages its community since 2015 with Formation PR + Brand

UNC Health Pardee, a regional healthcare provider, needed to accurately communicate and engage with its growing community. To address this challenge, they partnered with the vendor Formation PR + Brand for public relations and crisis communications services.

Formation PR + Brand implemented a comprehensive strategy that included developing health-focused newspaper columns, radio interviews with experts, and long-term engagement campaigns. The solution successfully managed media inquiries, event planning, and communications, resulting in consistent media coverage on topics ranging from health safety warnings and cancer screenings to recognizing staff achievements and addressing worker burnout. Formation provided the necessary expertise to navigate the high-profile healthcare environment effectively.

UNC Health Pardee