Case Study: Plusnet achieves better lead generation with FORMAT D's low-barrier sales platform

Plusnet launches a low-barrier sales platform in 26 weeks with FORMAT D

The telecommunications provider Plusnet faced a challenge with its outdated website, which failed to reflect its consulting expertise or generate leads from its diverse product portfolio. To evolve their digital presence into a sales platform, Plusnet partnered with vendor FORMAT D for a strategic redesign and technical implementation using the Neos CMS.

FORMAT D developed an intelligent product advisor as the centerpiece of a new Single Page Application built with Svelte. This solution guides users to tailored offers through a simple questionnaire, making Plusnet's consulting quality digitally tangible. The low-barrier, WCAG AA-compliant platform integrated directly with Salesforce for efficient lead management, transforming the website into a holistic, customer-focused sales tool.

Plusnet