Case Study: Leimer refreshes its digital brand and eCommerce experience with FORMAT D

Leimer launches a fresh website in 12 weeks with FORMAT D

The customer Leimer, a traditional and international producer of breadcrumbs and croutons, faced the challenge of modernizing its digital brand presence to better combine its sense of tradition with modernity and the joy of cooking. FORMAT D was engaged to achieve this core objective through a comprehensive digital rebranding and website implementation.

FORMAT D developed a new website featuring a refreshed UI that honored the Leimer brand's heritage while adding modern elements. The solution included a new recipe section to provide added value for consumers and was built on the Neos CMS for easy content management, with Elasticsearch powering a sophisticated product filter. The vendor's work successfully presented Leimer in all its facets as a crumb specialist for both end consumers and the catering trade.

Leimer