Case Study: Westchester Medical Center Health Network achieves HIPAA-compliant data collection and measurable marketing ROI with FormAssembly

WMCHealth saves multiple hours a week and tracks marketing KPIs with FormAssembly

Westchester Medical Center Health Network (WMCHealth) faced significant challenges with its outdated, non-compliant form system, which lacked a Business Associate Agreement and posed a major HIPAA liability risk. The organization's marketing efforts were also viewed as a cost center because they lacked measurable outcomes to demonstrate the value of digital campaigns to service line leadership.

By implementing FormAssembly's HIPAA-compliant data collection platform, WMCHealth eliminated manual, paper-based processes and gained secure, automated forms. The solution enabled the marketing team to track form submissions as a key performance indicator in Salesforce Marketing Cloud, proving marketing ROI. FormAssembly also streamlined complex workflows like the Transplant Buddy Program, saving multiple administrative hours per week.

Westchester Medical Center Health Network (WMCHealth)