Case Study: Maryville University streamlines student enrollment and inquiry processes with FormAssembly

Maryville Uses FormAssembly to Connect with Students from Inquiry to Enrollment

Maryville University used FormAssembly to simplify student enrollment and inquiry processes and connect them to Salesforce. Before adopting the platform, staff handled data manually, which was time-consuming and made it difficult to manage incoming and current student requests, including changes such as moving from on-campus to online courses.

With FormAssembly, Maryville standardized data collection, embedded Request for Information forms across its website, and used features such as the Prefill Connector, formulas, field mapping, and send-as values to keep CRM data clean and accurate. The university reported a 15% increase in enrollment in the 2017-2018 school year and said it had reached 10,000 students by 2022.

Maryville University

Brian Heger

Associate Director of Communications