Case Study: Granny’s Finest improves digital data collection with FormAssembly

Granny’s Finest - Customer Case Study

Granny’s Finest, a nonprofit that brings young designers and retired women together in knitting clubs across the Netherlands, was relying on paper forms to collect feedback. Because the team used Salesforce as its CRM, the process required a lot of manual data entry and was slow, time-consuming, and costly for its limited resources.

To automate the workflow, Granny’s Finest turned to FormAssembly and its Salesforce integration. With FormAssembly forms, data now flows directly into Salesforce, where forms can create and update objects, map feedback questions to Salesforce records, and make submitted information available instantly. The team can track how all 17 club locations are doing right away and restock inventory as needed.

Granny’s Finest

Niek van Hengel

Co-Founder