Case Study: Cargill Automates Salesforce Lead Capture with FormAssembly

Cargill automates 4,000+ annual inquiries with FormAssembly

Cargill, one of the world's largest privately-held food and agricultural companies, faced challenges with fragmented and inefficient lead capture. Their previous process involved over 20 separate forms, with responses routed to email inboxes and manually entered into Salesforce, leading to potential data loss, duplication, and an inability to track marketing attribution. They turned to FormAssembly for a solution.

FormAssembly implemented a centralized, automated lead capture system for Cargill. This included a single universal form with conditional logic for qualification and routing, which integrated directly with Salesforce. The solution provided measurable results, including a 70% efficiency gain, the management of over 4,000 annual inquiries by just three reps, and full-funnel marketing attribution to prove ROI.

Cargill