Case Study: Boston Athletic Association simplifies Boston Marathon registration with FormAssembly

Boston Athletic Association Taming Complexity with Repeatable Solutions

The Boston Athletic Association uses FormAssembly to manage the complexity of registering nearly 30,000 Boston Marathon participants each year. Before working with FormAssembly, the nonprofit relied on dozens of Microsoft Access databases, making it difficult for staff to organize records and support a process that had to work for both runners and internal teams.

FormAssembly helped the Boston Athletic Association build repeatable registration forms with real-time verification, Salesforce integration, and dashboard reporting. The approach reduced dependence on manual, database-heavy work, and FormAssembly handled the volume without strain, with server load not rising above 11% during the last registration.

Boston Athletic Association

Chris Minerd

Salesforce Administrator