Case Study: AAP saves time and keeps data clean with FormAssembly

AAP Saves Time and Collects Cleaner Data with Salesforce Integrated Website Forms

AAP (Animal Advocacy and Protection) Foundation advocates across Europe for better laws and regulations to prevent animal suffering and rescues and rehabilitates exotic animals affected by wildlife trafficking. To manage tour bookings and a multilingual website more efficiently, AAP needed a better way to keep Salesforce-connected forms and tour availability up to date, and it turned to FormAssembly.

With FormAssembly’s Salesforce integration, AAP connected its website forms to Salesforce, used dynamic picklists for tour availability, and applied formulas to standardize data before syncing it. The organization said the setup automated all 50-60 forms on its site, reduced errors, created more than 3,000 records in Salesforce via connectors, and delivered 4 years of time and money savings.

AAP (Animal Advocacy and Protection)

Stephan Van Reisen

Salesforce En Database Manager