Case Study: TEDx achieves deeper community insights with Formaloo

Analyze a TEDx event with 21,000+ members community & 100+ data sources

TEDxTehran, the largest TEDx event in the MENA region, had a significant data challenge. Over eight years, they had accumulated data from their 21,000+ member community across more than 100 different sources and 51 software platforms. They needed to unify, consolidate, and analyze over one million pieces of information to better understand their audience's engagement and optimize future events.

The vendor, Formaloo, implemented its Customer Data Platform to tackle this complex task. The solution resulted in a comprehensive 100-page data study that provided deep insights into community sentiment and engagement. This analysis allowed TEDxTehran to forecast audience needs and identify missed opportunities, providing a data-driven framework to help grow their community to its full potential.

TEDx