Case Study: Autodesk transforms sales performance management with Forma.ai

How Autodesk transformed sales performance management with Forma.ai

Autodesk, a multinational software company, faced significant challenges with its complex and fragmented sales compensation management system. Using a patchwork of legacy ICM tools and a home-grown solution, the company struggled with a lack of flexibility, limited data insights, and manual, time-consuming processes. This prevented their team from performing strategic analysis and adapting to their evolving sales environment, which included over 2,500 payees and 1,900 channel partners. They turned to the vendor Forma.ai for a full-stack sales performance management (SPM) solution.

By implementing Forma.ai, Autodesk gained a unified and flexible platform that streamlined its entire compensation process. The solution provided advanced analytics and predictive modeling capabilities, enabling strategic planning and optimized decision-making. Forma.ai’s automation freed compensation analysts from manual tasks, allowing them to act as strategic advisors, and provided salespeople with real-time performance dashboards. The results included improved sales team engagement, the ability to roll out plans on time, and a transformation in sales performance, with the team expressing great confidence in the accuracy and reliability of the Forma.ai system.

Autodesk

Robert Bieshaar

Senior Director, Worldwide Sales Incentive Compensation